AudaciousReimagining what a contract can be in the AI age.
General Legal is building the world’s first AI-native law firm. Where your lawyer takes two weeks and charges $15,000, General Legal takes about an hour and charges $500, same quality, real attorneys on staff. AI takes the first pass; the lawyers do the human part. The team behind Casetext ($650M exit to Thomson Reuters) is back, this time building the firm itself.
Ryan Walker
Math PhD and software engineer; 10+ years in legal tech. Former CTO of Casetext (YC13), acquired by Thomson Reuters in 2023.
Javed Qadrud-Din
Coding since age 9. Harvard Law, then back to engineering, deep learning since 2014, at Casetext and Meta.
J.P. Mohler
Software engineer turned Harvard Law grad. Represented startups & VCs at Cooley and WilmerHale before building.
Real traction. Now scaling the go-to-market team.
General Legal has built real revenue and real retention with zero paid acquisition spend, and a growing sales team is now formalizing that motion into a repeatable mid-market and outbound engine. That’s the opportunity: join a lean, high-conviction team and get outsized ownership over how this company scales revenue.
Legal is broken
Billed by the hour, enormous sums, slow responses, so people who need legal advice don’t get it.
AI-first, human-finished
AI takes the first pass at everything the lawyers do, freeing them to focus on human interaction, delivered in 1–3 hours for a fixed $500.
Ground-floor, high-leverage
The sales team is small and growing fast. You’d help build out the mid-market and outbound motions alongside the founders.
The traction speaks for itself.
Zero paid acquisition to date, strong organic retention, and now a growing sales team turning that into a repeatable motion.
What they’re hiring for.
Two founding go-to-market seats, working directly with the founders on pricing, packaging, and the sales motion itself.
Founding Mid-Market Account Executive
- Own the full sales cycle for mid-market growth companies, from first conversation to signed engagement
- Help translate a word-of-mouth product story into a repeatable, sellable pitch
- Work directly with the founding team on pricing, packaging, and ICP definition
- Ground-floor role with real influence over how the company goes to market
Founding SDR
- Build and run outbound pipeline generation from scratch for a category-defining legal product
- Partner closely with the founding Mid-Market AE to convert interest into qualified opportunity
- Test messaging across segments, since there is no existing outbound playbook to inherit
- Clear path into a closing seat as the team and pipeline scale
Founding Growth
- Figure out the highest-impact channels to win startup founders at scale
- Build and execute a social media and online community strategy (LinkedIn, X, and wherever founders actually spend time)
- Write and produce ad copy and content that resonates with founders
- Run fast experiments across channels, measure results, and kill what is not working quickly
- Develop partnerships with networks and platforms that serve early-stage companies
Backed by top-tier investors.
$11.5M raised across pre-seed and seed.
Help set new standards for the legal industry, from the revenue side.
A founding go-to-market role on a veteran team using AI to make legal advice accessible. If you move fast, learn quickly, and can build a sales motion from nothing, let’s talk.